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    • BSB52415 Diploma of Marketing and Communication

    BSB52415 Diploma of Marketing and Communication

    • Posted by Dalton College
    • Categories Business Courses
    • Date 20/09/2017

    BSB52415/ CRICOS Course No: 096153M

    This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams.

    Entry Requirements

    Dalton College has admission requirements as follows:

    1. Students must be at least 18 years of age at the time of their course commencement at the college.

    2. Students applying for the Diploma of Marketing and Communication will need to provide evidence of satisfactory completion of Australian Year 11 (or equivalent) or Certificate III or higher.

    3. Student must have completed all core units in BSB42415 Certificate IV in Marketing and Communication.

    4. Either a minimum IELTS test score of 5.5 or equivalent for direct entry into a VET course, or IELTS score of 4.5 or equivalent with an ELICOS (up to 20 weeks) to be taken before the main VET course.

    OR

    Evidence that, within two years of their application date, students have successfully completed in Australia a foundation courses or a senior secondary certificate of education or a substantial part of a Certificate III or higher level qualification, from the Australian Qualifications Framework.

    OR

    Successful completion of Dalton College Language and Numeracy Test conducted on Dalton campus (for onshore international students from assessment level 1 & 2 countries ONLY).

    Course Price:  For more details, please contact Dalton College Administration

    Course Duration

    The course duration is 52 weeks of full – time face-to-face study including holidays/break, with a requirement to attend classes for 20 hours per week.

    Note: For students whom withdraw prior to completion, a Statement of attainment will only be provided for units of competency completed.

     

    Units of Competency

    Code UNIT NAME
    BSBMKG507 Interpret market trends and developments Core
    BSBMKG523 Design and develop an integrated marketing communication plan Core
    BSBPMG522 Undertake project work Core
    BSBADV507 Develop a media plan Elective
    BSBADV509 Create mass print media advertisements Elective
    BSBFIM501 Manage budgets and financial plans Elective
    BSBMKG501 Identify and evaluate marketing opportunities Elective
    BSBMKG502 Establish and adjust the marketing mix Elective
    BSBMKG506 Plan market research Elective
    BSBMKG534 Design effective digital user experiences Elective
    BSBMKG515 Conduct a marketing audit Elective
    BSBMKG519 Plan and implement business-to-business marketing Elective

     

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    General English (GE-I/GE-II)
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    Certificate IV in Leadership and Management
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    Advanced Diploma of Business
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    Advanced Diploma of Marketing and Communication
    Certificate IV in Marketing and Communication

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