BSB52415 Diploma of Marketing and Communication
BSB52415/ CRICOS Course No: 096153M
This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams.
Dalton College has admission requirements as follows:
Students must be at least 18 years of age at the time of their course commencement at the college.
Students applying for the Diploma of Marketing and Communication will need to provide evidence of satisfactory completion of Australian Year 11 (or equivalent) or Certificate III or higher.
Student must have completed all core units in BSB42415 Certificate IV in Marketing and Communication.
Either a minimum IELTS test score of 5.5 or equivalent for direct entry into a VET course, or IELTS score of 4.5 or equivalent with an ELICOS (up to 20 weeks) to be taken before the main VET course.
Evidence that, within two years of their application date, they have successfully completed in Australia a foundation courses or a senior secondary certificate of education or a substantial part of a Certificate III or higher level qualification, from the Australian Qualifications Framework.
For levels 1 and 2 students only, successful completion of Dalton College Language and Numeracy Test conducted on Dalton campus (for onshore international students ONLY.)
Course Price: $12500 = Tuition Fees (AUD 11800.00) + Enrolment Fees (AUD 200.00) + Material Fees (AUD 500.00)
The course duration is 52 weeks of full – time face-to-face study including holidays/break, with a requirement to attend classes for 20 hours per week.
Note: For students whom withdraw prior to completion, a Statement of attainment will only be provided for units of competency completed.
Units of Competency
|BSBMKG507||Interpret market trends and developments|
|BSBMKG523||Design and develop an integrated marketing communication plan|
|BSBPMG522||Undertake project work|
|BSBADV507||Develop a media plan|
|BSBADV509||Create mass print media advertisements|
|BSBFIM501||Manage budgets and financial plans|
|BSBMKG501||Identify and evaluate marketing opportunities|
|BSBMKG502||Establish and adjust the marketing mix|
|BSBMKG506||Plan market research|
|BSBMKG524||Design effective use experiences|
|BSBMKG515||Conduct a marketing audit|
|BSBMKG519||Plan and implement business-to-business marketing|