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    • BSB61315 Advanced Diploma of Marketing and Communication

    BSB61315 Advanced Diploma of Marketing and Communication

    • Posted by Dalton College
    • Categories Business Courses
    • Date 20/09/2017

    BSB61315 / CRICOS Course No: 096154K

    This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.

    Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

    Entry Requirements

    Dalton College has admission requirements as follows:

    1. Students must be at least 18 years of age at the time of their course commencement at the college.

    2. Students applying for the Advanced Diploma of Marketing and Communication will need to provide evidence of satisfactory completion of Australian Year 11 (or equivalent) or Certificate III or higher.

    3. Student must have completed all core units in BSB52415 Diploma of Marketing and Communication.

    4. Either a minimum IELTS test score of 5.5 or equivalent for direct entry into a VET course, or IELTS score of 4.5 or equivalent with an ELICOS (up to 20 weeks) to be taken before the main VET course.

    OR

    Evidence that, within two years of their application date, students have successfully completed in Australia a foundation courses or a senior secondary certificate of education or a substantial part of a Certificate III or higher level qualification, from the Australian Qualifications Framework.

    OR

    Successful completion of Dalton College Language and Numeracy Test conducted on Dalton campus (for onshore international students from assessment level 1 & 2 countries ONLY).

    Course Price:  For more details, please contact Dalton College Administration

    Course Duration

    The course duration is 52 weeks of full – time face-to-face study including holidays/break, with a requirement to attend classes for 20 hours per week.

    Note: For students whom withdraw prior to completion, a Statement of attainment will only be provided for units of competency completed.

    Units of Competency

    Code UNIT NAME
    BSBADV602 Develop an advertising campaign Core
    BSBMGT616 Develop and implement strategic plans Core
    BSBMKG609 Develop a marketing plan Core
    BSBFIM601 Manage finances Elective
    BSBINM601 Manage knowledge and information Elective
    BSBMGT615 Contribute to organisation development Elective
    BSBMGT617 Develop and implement a business plan Elective
    BSBMKG603 Manage the marketing process Elective
    BSBMKG605 Evaluate international marketing opportunities Elective
    BSBMKG607 Manage market research Elective
    BSBMKG608 Develop organisational marketing objectives Elective
    BSBWHS605 Develop, implement and maintain WHS management systems Elective

     

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    General English (GE-I/GE-II)
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    Certificate IV in Leadership and Management
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    Advanced Diploma of Business
    Diploma of Leadership and Management
    Diploma of Marketing and Communication
    Advanced Diploma of Marketing and Communication
    Certificate IV in Marketing and Communication

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