BSB42415 Certificate IV in Marketing and Communication
BSB42415 / CRICOS Course No: 096152A
This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.
Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.
Entry Requirements
Dalton College has admission requirements as follows:
1.Students must be at least 18 years of age at the time of their course commencement at the college.
2.Students applying for the Certificate IV in Marketing and Communication will need to provide evidence of satisfactory completion of Australian Year 11 (or equivalent) or Certificate III or higher. Either a minimum IELTS test score of 5.5 or equivalent for direct entry into a VET course, or IELTS score of 4.5 or equivalent with an ELICOS (up to 20 weeks) to be taken before the main VET course.
OR
Evidence that, within two years of their application date, students have successfully completed in Australia a foundation courses or a senior secondary certificate of education or a substantial part of a Certificate III or higher level qualification, from the Australian Qualifications Framework.
OR
Successful completion of Dalton College Language and Numeracy Test conducted on Dalton campus (for onshore international students from assessment level 1 & 2 countries ONLY).
Course Price: For more details, please contact Dalton College Administration
Course Duration
The course duration is 33 weeks of full – time face-to-face study including holidays/break, with a requirement to attend classes for 20 hours per week.
Note: For students whom withdraw prior to completion, a Statement of attainment will only be provided for units of competency completed.
Units of Competency
| Code | UNIT | |
| BSBCMM401 | Make a presentation | Core |
| BSBCRT401 | Articulate, present and debate ideas | Core |
| BSBMGT407 | Apply digital solutions to work processes | Core |
| BSBMKG417 | Apply marketing communication across a convergent industry | Core |
| BSBMKG418 | Develop and apply knowledge of marketing communication industry | Core |
| BSBCUS401 | Coordinate implementation of customer service strategies | Elective |
| BSBFIA412 | Report on financial activity | Elective |
| BSBLDR402 | Lead effective workplace relationships | Elective |
| BSBMKG401 | Profile the market | Elective |
| BSBMKG413 | Promote products and services | Elective |
| BSBMKG419 | Analyse consumer behaviour | Elective |
| BSBRES411 | Analyse and present research information | Elective |




